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Commercial & Non-Profit Services
Writing, Editing, Proofing
In a competitive business environment, quality is everything, so you need that extra edge. Having the ability to articulate thoughts and ideas on paper in a clear and concise manner is often critical.
T. E. Dulan Associates can give you that extra edge by offering more than two decades of professional writing and editing experience with expertise in articles and press releases, website content, promotional content, documentation development -- virtually any manner of text produced, edited or proofed.
Services offered by T. E. Dulan Associates provide a cost-effective alternative to employing full-time staff members to accomplish these same tasks. Our clients have included the news media, private industry, academia and the government sector.
Concept to Content
From advertising concepts, catchy slogans and tag lines, to print brochures, catalogs and web content, we can help you get the most for your marketing dollar. An online entertainment company once asked us to rewrite web content for which they already had paid megabucks to a Madison Avenue marketing firm.
- The Result: They preferred our work and subsequently came back to us.
- The Lesson: They could have saved a bundle had they initially sought alternatives to an overrated and overpriced Madison Avenue.
We will provide original content or polish your existing content to a professional quality. Through our associates, we also can offer images, polls & surveys, fun facts, trivia, arcade-style games, chat and other "sticky" tools designed to help retain visitors to your website.
Articles, Press Releases
Extensive newspaper experience gives us a pretty clear advantage in knowing what the media is likely to bite on, and how best to promote you without being too -- well, promotional.
Curiously enough, a surprising number of business owners seem to believe the local media are obliged to help them promote their products or services, as though the media were publicly owned entities. The truth is, in virtually any newsroom, the vast majority of commercial press releases go straight into the cylindrical file.
Our job is to make yours stand out as newsworthy. When a small Internet marketing company came to us looking for press exposure, their website wound up being recognized as a "Hot Site of the Day" in USA Today.
Software Content
Information, education, entertainment ... we’ve provided everything from online help to character dialogue. When a game company needed an especially creative approach for its medieval fantasy role-playing game, we even provided eight-line verses -- 75 of them! -- rhymed in "olde English" style for the game’s characters.
Other Services
We also offer the following services:
- Brochure and other print content
- Copywriting and proofing for mail-order catalogs
- Project proposals
- Storyboards
- Technical specs
- User documentation
- Online help for Windows-based applications
- Customized company style guides* for professional-looking content
- Editing/proofing of all company materials (including in-house docs and content for public consumption, whether print or electronic)
- Writing/editing seminars and guest lectures
- Private tutoring
- Consulting
*Is it a Web site, a web site or a website? Online or on-line? E-mail or email? Is James T. Kirk a starship Captain or a starship captain? Consistency is vital to maintaining a professional look. A good style guide should address not only consistency, but also grammar and syntax, correct usage (Affect or effect? Than or then? Its or it’s?), frequently misspelled words (accommodate, separate, gauge), and use of jargon (utilize, facilitate, deliverables, dialoguing). Every company should have an official style guide.
Website designed and developed by T. E. DULAN ASSOCIATES. All material copyright 2006. Buttons courtesy of AAA Buttons.
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